According to Mereway, the launch of its new Town and Country collection provides furniture for kitchens that will be equally at home in both town and country settings.
This new collection opens up new possibilities for designers to mix and match traditional styles with a contemporary twist, period colours with modern shapes with a host of textures and iconic pieces, to create an eclectic array of possibilities and designs which, says Mereway, have never been possible before.
Town and Country is all about choice says the company, and because it is designed and made in Britain, it is ideal for the home market.
A dedicated town dweller may opt for minimalist flat slab doors, textured finishes and modern wood grains that add drama. For a more traditional take in a city home, panelled doors are available in a range of colours that would look elegant in a town house setting. And, if a classic mantle to frame the cooking area and an open wine rack cupboard added to the design, the town house kitchen takes on a much warmer and traditional feel.
Mereway has invested heavily in the launch of Town and Country, increasing the marketing budget to support the launch and communicate the ‘it’s all about choice’ message.
To communicate the ‘it’s all about choice’ message, a new brochure features identical twins that love great design and have the same high standards. One is a city girl and the other prefers the countryside, and their own dream kitchens are used to illustrate the versatility and adaptability of the range in both settings.
Retailers have welcomed the new collection, says Mereway.
Jon White from Anderson Sinclair said:
“Town and Country gives us the tools to differentiate our businesses,”
“It is a fantastic product that opens up many different design possibilities, giving us a substantial competitive edge.”
The above image shows Gainsborough in Calico and Pumice with satin brushed nickel handle and knob.