BRITS USE FIVE TIMES MORE WATER THAN THEY THINK

Consumers urged to cut back on water use as Perfect Commonplace highlights
Britain’s most common water wasting habits

Key statistics:
· Folks estimate that they use 29 litres of water everyday – in actuality the normal use is 150 litres per individual per day1
· These showering let the water run for an average of 1 minute 18 seconds earlier than getting in -24 seconds longer than in 2011
· The run of the mill time spent within the bathe is 8 minutes – this uses over 60 litres of scorching water

This year’s Water Saving research marketing campaign by leading toilet manufacturer Splendid Standard out as we speak reveals that individuals use an normal of 5 instances the quantity of water than they realise, regardless of eighty one% of Brits expressing that they’re aware about their water usage. Even with elements of the UK spending months in drought and a hosepipe ban within the early a part of the yr, nearly one in 10 people (9%) believe that there’s so much rain within the UK that we needn’t save water. On top of this, half of respondents (47%) state that they have never even considered putting in water saving products in their homes.

With Britons turning into more complacent in direction of water saving, it appears the biggest culprits are living in shared households. Over half (fifty seven%) of individuals dwelling with housemates mentioned they bathe per day compared to the base national run of the mill of 39%. Alternatively, simply over a 3rd (36%) of those who dwell on their very own, with a companion or family shower as often. As well as having showers more steadily, more than 1 / 4 (27%) of these in shared households bathe for over thirteen minutes, compared with just over 1 in 10 (14%) who reside on their own.

Our analysis exhibits that these living alone or with family are more acutely aware of their water use than these dwelling in shared households, in all probability as a result of they have more management over their household’s water usage and often pay the payments single handedly. Allowing for individuals are dwelling longer in shared housing as a result of they cannot afford to purchase, it is even more necessary that customers are fully educated on water saving to forestall an extended-time period pattern in the direction of elevated water waste."

Superb Customary’s analysis reveals that that even one shower might be pricey to customers, and that water and cash are wasted with over 2 thirds of individuals (39%) showering per day and one in five spending over 10 minutes within the shower. Ultimate Normal’s Water Saving marketing campaign encourages consumers to try and minimize their shower time in half and install water saving units reminiscent of thermostats to avoid the necessity for operating the bathe earlier than getting in and hold water usage and prices to a minimum – there are many ‘sizzling spots’ where individuals can stop losing water within the home and from Preferrred Customary’s research we’ve been in a position to establish the key areas.

Water waste ‘scorching spots’ within the house:
· Those who bathe let the water run for an regular 1 minute 18 seconds before getting in. Stepping straight in can save virtually 10 litres of water
· The ordinary amount of time spent while in the shower is 8 minutes. Reducing that point in half to 4 minutes would save around 30 litres of water relying on the bathe getting used
· An outdated style single flush bathroom can use up to 12 litres in a single flush while just out, more water-efficient dual-flush toilets use only six litres for a full flush and four litres with a decreased flush – saving 36-forty eight litres of water a day2
· A running tap wastes 5 litres of water a minute, so turning the faucet off whilst brushing your enamel is a key water saving method
· Chose a shower over a bath. Even a shallow tub makes use of around 80 litres, while a brief bathe can use as little as a 3rd of that quantity

Ideal Standard has the largest range of water saving merchandise in the business with 400 merchandise on the Lavatory Manufacturer Affiliation’s (BMA) water environment friendly labeling scheme. The BMA scheme is designed to assist consumers determine which product is water environment friendly and provides them the number of selection and price ranges to suit each family’s needs. Domestic sanitaryware such as the water saving bath with a lower step-in top and installing a dual flush rest room are just small ways people can lower your expenses on their water bills long run, in addition to helping the environment.

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